Modern Life

Is ‘Gatsbying’ The Latest Modern Dating Trend?

In the act of uploading instagram stories and photos, great care is always taken to ensure that our followers know just how fantastic we are. It’s just a fact of modern life.

Glamorous parties, chic outfits and drinks with the girls as we watch the Royal wedding are all presented from the best angle, with the best lighting, at an optimal time. Unbeknownst to the audience is the fact that the party is in fact lame, the outfit doesn’t fit quite right and the drinks that are cheers-ing us as Harry and Meghan kiss belong to our mum and sister (#guilty).

All they know (moreover all they should know) is that we are having a right ol’ ball.

But as we know, it all goes a bit deeper than that. When we post these instagram stories, there is usually a specific person we are trying to target. Try as we might, we can’t help checking every minute to see if they have viewed our story, liked our picture, and more importantly, sent us a message/fallen in love with us.

Finally this act has a name. The term ‘gatsbying’ has been identified by TOMBOY’s Beauty muse and London contributor, Matilda Dods, and it is the greatest description of this modern dating trend.

When we are constantly posting (and moreover, checking) to see if our one true love is aware that we are having fun, we are consequently enjoying ourselves less and less (thanks to this persistent desire for recognition).

In case you are unfamiliar with The Great Gatsby, millionaire Jay Gatsby would throw extravagant parties every night seeking the attention of his love, Daisy. He would neither participate nor enjoy himself, but rather wait for some kind of recognition of his existence from this one particular person.

Dods writes:

Why, instead of just sending a text to the boy that I like, am I throwing the equivalent of a champagne soaked, chandelier swinging, Charleston dancing party on my insagram story?

Because we are undeniably, whole-heartedly, unapologetically and unknowingly too caught up in this modern dating trend to quit. Gatsby on!


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